As it says on our last page, our business is selling and servicing bicycles and components. With 20 years experience, we are VERY good at it...but it is
not our hobby. My hobbies include RIDING bicycles, shooting firearms and spending time with family and friends. I sell bikes, fix forks and overhaul
team sponsors bikes on sunny Saturday afternoons because it pays the bills. I do enjoy it too, but when it comes down to it.....I'd rather be riding. That
being said, here is some information about the bicycle industry and about our shop. And FYI, my shop is not perfect nor infallible.
not our hobby. My hobbies include RIDING bicycles, shooting firearms and spending time with family and friends. I sell bikes, fix forks and overhaul
team sponsors bikes on sunny Saturday afternoons because it pays the bills. I do enjoy it too, but when it comes down to it.....I'd rather be riding. That
being said, here is some information about the bicycle industry and about our shop. And FYI, my shop is not perfect nor infallible.
How/Why Dharma Wheels sells bicycles and products...
Point 1: The Bike industry is full of wrong
information and esoteric knowledge.
"For every complex problem there is an answer that
is clear, simple and wrong."
This is the most important point on this page. You can
find any array of wrong answers to your bike questions
via the internet. You can also get in way over your head
with parts and components with online stores. Bicycles
have evolved to the point that they are not auto-intuitive -
and that keeps us in business.
At our shop, we will use our training, knowledge and
experience to select with you the bike or components that
best meet your needs and budget. We are happy to
correct misconceptions and will give you what we believe
to be the honest truth about our products.
information and esoteric knowledge.
"For every complex problem there is an answer that
is clear, simple and wrong."
This is the most important point on this page. You can
find any array of wrong answers to your bike questions
via the internet. You can also get in way over your head
with parts and components with online stores. Bicycles
have evolved to the point that they are not auto-intuitive -
and that keeps us in business.
At our shop, we will use our training, knowledge and
experience to select with you the bike or components that
best meet your needs and budget. We are happy to
correct misconceptions and will give you what we believe
to be the honest truth about our products.
Point 2: The Bike industry is full of sub par employees and poor quality shops
Can you feel me turning the screws and breaking away?
Its true. There are a lot of worthless people in the bike industry....and a lot of shops that are run
VERY poorly. With any industry, it is important to associate with excellent people and companies.
Thats how we roll. We have no time in our shop for employees or reps who do not add value to their
companies. Its that simple. There are lots of shops out there that don't need to run in the black, or
can offer free return policies....poor quality employees can work there..and poor quality bike
companies can send their reps there to waste that shops' time. Know that I value every company I do
business with and trust them with my reputation.
We have Experience, and talent. I knew that I'd never be the fastest racer in the world, but I've
known for years that our bike shop is one of the best in the world. Let the sales/repair/warranty stats
speak for themselves.
Can you feel me turning the screws and breaking away?
Its true. There are a lot of worthless people in the bike industry....and a lot of shops that are run
VERY poorly. With any industry, it is important to associate with excellent people and companies.
Thats how we roll. We have no time in our shop for employees or reps who do not add value to their
companies. Its that simple. There are lots of shops out there that don't need to run in the black, or
can offer free return policies....poor quality employees can work there..and poor quality bike
companies can send their reps there to waste that shops' time. Know that I value every company I do
business with and trust them with my reputation.
We have Experience, and talent. I knew that I'd never be the fastest racer in the world, but I've
known for years that our bike shop is one of the best in the world. Let the sales/repair/warranty stats
speak for themselves.
Final Point: Ride N' Smile.
After you get your bike or component, use it. Wear it out. Get
it serviced by ChrisP. Whatever path your bike or component
takes you down, enjoy it. We love to see people put wear and
tear on parts. If you need an adjustment on a bike I sold you -
I'll take care of it. If you break an item, I will warranty it and if
you bought it from my shop, the odds are that you will only be
responsible for shipping to have it replaced. If you crash your
bike into a carport or throw it off a mesa, I do have a crash
replacement policy in line with my manufactures....its not
free...but its not full retail either. Lastly, if you run a nail
through your new sewup...its not a warranty....I'll replace your
tire at the best price I can afford to.
After you get your bike or component, use it. Wear it out. Get
it serviced by ChrisP. Whatever path your bike or component
takes you down, enjoy it. We love to see people put wear and
tear on parts. If you need an adjustment on a bike I sold you -
I'll take care of it. If you break an item, I will warranty it and if
you bought it from my shop, the odds are that you will only be
responsible for shipping to have it replaced. If you crash your
bike into a carport or throw it off a mesa, I do have a crash
replacement policy in line with my manufactures....its not
free...but its not full retail either. Lastly, if you run a nail
through your new sewup...its not a warranty....I'll replace your
tire at the best price I can afford to.
Point 4: Do it as a Taylor shop does it.
Alright, so you like bikes, you realize that they are complex,
you've been wowed by the interwebs, you've saved your
money.....and yippie, you identify with our brands and my shop to
buy from us.
Thats Great! come on in if you need the basics, or lets schedule
you an appointment for more complex issues or a bike sale.
Thats right....schedule an appointment. Taylor shops build
custom garments and run by appointments....I know, my father
used to work in one. Its a great way to buy a bike or components.
Just you and me...no interruptions. We can look at things on the
internet, you can have your questions answered, I can fill in the
blanks and perhaps offer you solutions that you didn't know were
there. At the end of the day the goal is to get you the most
appropriate equipment out there.
Alright, so you like bikes, you realize that they are complex,
you've been wowed by the interwebs, you've saved your
money.....and yippie, you identify with our brands and my shop to
buy from us.
Thats Great! come on in if you need the basics, or lets schedule
you an appointment for more complex issues or a bike sale.
Thats right....schedule an appointment. Taylor shops build
custom garments and run by appointments....I know, my father
used to work in one. Its a great way to buy a bike or components.
Just you and me...no interruptions. We can look at things on the
internet, you can have your questions answered, I can fill in the
blanks and perhaps offer you solutions that you didn't know were
there. At the end of the day the goal is to get you the most
appropriate equipment out there.
Please download New bicycle instruction,
common accessories, and clothing info.
common accessories, and clothing info.
Point 3: Selling custom bikes is
difficult and not very profitable:
Just because you walk into a bike shop, or
they have a cool website does not mean
they will do a good job selling you a
boutique bike. Bike shops are designed to
sell bikes off the floor - especially if they
need to move product. We are designed
to sell bikes from the ground up....fit, mock
up, design and fabrication. 60 customs a
year. And yes, customs are expensive.
The standard markup in the industry is
30%. So please; I don't care if you were a
pro racer, a pro racers friend, used to
work at a shop, dated someone who
currently works in a shop, or work in a
shop in the summer....the price is the price
and my shop needs to run in the black.
difficult and not very profitable:
Just because you walk into a bike shop, or
they have a cool website does not mean
they will do a good job selling you a
boutique bike. Bike shops are designed to
sell bikes off the floor - especially if they
need to move product. We are designed
to sell bikes from the ground up....fit, mock
up, design and fabrication. 60 customs a
year. And yes, customs are expensive.
The standard markup in the industry is
30%. So please; I don't care if you were a
pro racer, a pro racers friend, used to
work at a shop, dated someone who
currently works in a shop, or work in a
shop in the summer....the price is the price
and my shop needs to run in the black.
Here are the lines we carry...and the reasons why we passionate about them. Check out the sites, these
companies spend a lot of time and money on them...then come in and buy some product!
Frames/Complete Bicycles
Moots Some of the finest made Ti frames in the world. Double Pass Welded - a cut above mass market ti. They have been with us since 2005 and
we have been the top Moots dealer in Utah since that time. When you are ready for the best, lets do a custom Moots for you.
Independent Fabrication The highest quality and most bad ass Ti, Carbon and Steel frames that can be made. If you want a painted custom
bike, this is your company. Carbon frame bits made by ENVE in Ogden, Utah.
Turner Bicycles The finest American made full suspension bikes that you can buy. Handcrafted in Murrietta, CA. Trail, DH, 29er. A Small
company with a ton of soul...just like our shop
Ibis Perhaps the bike company with the most buzz and soul associated with it. The brand that every shop employee at other shops wants to ride.
Surly I have a special place in my heart...and liver for Surly. Steel, simple colors, VERY durable frames, 29ers, single speeds, touring bikes, track
bikes. This company was created to fill a need for inexpensive, quality steel bikes. We LOVE to sell Surly and we sell the most in Utah.
Knolly Bicycles The most fun all mountain bikes we sell. Superior durability and ride quality in a FR/DH/AM frame.
Ventana Mountain Bikes High quality, boutique style American mademountain bikes. Tandems, XC, DH, Hardtail, you name it. Always pushing
the envelope in bicycle design and function.
Components/Accessories
Xtracycle Let us help you to turn the bike you moved here to town with into an xtracycle. Don't sell that Specialized M2 for $25 on ebay - make it a
cargo bike that you'll have for the next 10 years. Become a bicycle lifestyle-ist. Xtracycle will help you put less gas in your car, burn more calories
and in general have adventures on the bicycle. Once again we're the top dealer in Utah
SRAM(Rockshox, Sram Gruppos, Avid Brakes, Truvative) I have a special relationship with SRAM because some of my friends work for SRAM. I
love the products, we are the SRAM certified service center for our area and we are happy to service your Rockshox and Avid Brakes.
Chris King Chris King is one of my favorite cycling companies. They lead the industry in quality employees, green operations and second to none
bicycle components. Almost every bike we sell has a Chris King headset. I'm riding one thats 15 years old. And Chris cooked us dinner this year at
interbike - thanks a million, it was great.
Fox Racing Shox Fox has been an industry leader in suspension for years. Great product and great people who work for the company.
Hammer Nutrition No simple sugars, no fillers and no BS. The perfect supplement company.
Magura We are also a service center for Magura. World class quality for brakes and forks.
Campagnolo No explanation needed.
Shimano Setting the standard in so many areas of cycling from Shifting to Shoes.
Brooks The finest Saddles available. We have a demo that is 16 years old. Handmade goodness that will outlast your frame.
Chrome Urban stuff from SF. The best courier bags out there. Everybody needs one. Knickers to make you look cool. Awesome shoes.
Garmin The ultimate bicycle computer. I even use mine on my xtracycle.
Powertap(Saris) Yeah, they're expensive...but when you link you mtb or road powertap to your Garmin to track your rides, you'll believe..
Bob Trailers They let you haul chainsaws up to the trails...or camping gear...or booze.
companies spend a lot of time and money on them...then come in and buy some product!
Frames/Complete Bicycles
Moots Some of the finest made Ti frames in the world. Double Pass Welded - a cut above mass market ti. They have been with us since 2005 and
we have been the top Moots dealer in Utah since that time. When you are ready for the best, lets do a custom Moots for you.
Independent Fabrication The highest quality and most bad ass Ti, Carbon and Steel frames that can be made. If you want a painted custom
bike, this is your company. Carbon frame bits made by ENVE in Ogden, Utah.
Turner Bicycles The finest American made full suspension bikes that you can buy. Handcrafted in Murrietta, CA. Trail, DH, 29er. A Small
company with a ton of soul...just like our shop
Ibis Perhaps the bike company with the most buzz and soul associated with it. The brand that every shop employee at other shops wants to ride.
Surly I have a special place in my heart...and liver for Surly. Steel, simple colors, VERY durable frames, 29ers, single speeds, touring bikes, track
bikes. This company was created to fill a need for inexpensive, quality steel bikes. We LOVE to sell Surly and we sell the most in Utah.
Knolly Bicycles The most fun all mountain bikes we sell. Superior durability and ride quality in a FR/DH/AM frame.
Ventana Mountain Bikes High quality, boutique style American mademountain bikes. Tandems, XC, DH, Hardtail, you name it. Always pushing
the envelope in bicycle design and function.
Components/Accessories
Xtracycle Let us help you to turn the bike you moved here to town with into an xtracycle. Don't sell that Specialized M2 for $25 on ebay - make it a
cargo bike that you'll have for the next 10 years. Become a bicycle lifestyle-ist. Xtracycle will help you put less gas in your car, burn more calories
and in general have adventures on the bicycle. Once again we're the top dealer in Utah
SRAM(Rockshox, Sram Gruppos, Avid Brakes, Truvative) I have a special relationship with SRAM because some of my friends work for SRAM. I
love the products, we are the SRAM certified service center for our area and we are happy to service your Rockshox and Avid Brakes.
Chris King Chris King is one of my favorite cycling companies. They lead the industry in quality employees, green operations and second to none
bicycle components. Almost every bike we sell has a Chris King headset. I'm riding one thats 15 years old. And Chris cooked us dinner this year at
interbike - thanks a million, it was great.
Fox Racing Shox Fox has been an industry leader in suspension for years. Great product and great people who work for the company.
Hammer Nutrition No simple sugars, no fillers and no BS. The perfect supplement company.
Magura We are also a service center for Magura. World class quality for brakes and forks.
Campagnolo No explanation needed.
Shimano Setting the standard in so many areas of cycling from Shifting to Shoes.
Brooks The finest Saddles available. We have a demo that is 16 years old. Handmade goodness that will outlast your frame.
Chrome Urban stuff from SF. The best courier bags out there. Everybody needs one. Knickers to make you look cool. Awesome shoes.
Garmin The ultimate bicycle computer. I even use mine on my xtracycle.
Powertap(Saris) Yeah, they're expensive...but when you link you mtb or road powertap to your Garmin to track your rides, you'll believe..
Bob Trailers They let you haul chainsaws up to the trails...or camping gear...or booze.